Everything Counts Podcast

On this episode of Everything Counts, recorded at The Grey Creative in Caringbah, Jamie Small sits down with Matt Hoban—devoted father, husband, business owner and a 20-year veteran of the health and fitness industry. Now 48 years old, Matt is a walking example of consistency, structure and discipline as a lifestyle.
From surviving a childhood shaped by alcohol, volatility and instability, Matt forged himself into a man built on routine, self-control and personal standards. Today he trains 90 sessions a week, raises two grounded kids, maintains a strong marriage, and lives by a simple but powerful code:“Do what needs to be done, when it ought to be done—whether you like it or not.”
In this raw and honest conversation, Jamie and Matt dive deep into:
How childhood adversity shaped Matt’s discipline and values
Breaking generational patterns and becoming the father he never had
Why structure creates freedom—and how autopilot habits eliminate excuses
The truth about training, nutrition, and why most people never see results
Raising strong, resilient children in a comfortable world
How to set goals that actually stick (not New Year’s resolution fluff)
Why happiness isn’t constant—it’s earned through the life you build
Making space for fatherhood, marriage, business, health and self-respect
Plus, Matt takes on the Everything Counts Challenge—and discovers firsthand why sniffing salts should come with a warning label.
This episode is a blueprint for any man wanting to lead with character, build unshakeable habits, and live a life that earns respect behind closed doors.
Because in business, in fitness, in fatherhood and in life…every rep, every choice, every habit matters.

In this powerful episode of Everything Counts, recorded at The Grey Creative, Caringbah, host Jamie Small sits down with New Zealand Warriors rising star Sam Healy—a young man whose journey proves that discipline and grit beat talent when talent refuses to work.
Sam opens up about being a late bloomer who was once “too small” to be put on the field, the tough love and relentless standards set by his father Mitch Healy, and the moments he nearly quit rugby league altogether. From long days balancing electrical apprenticeships and footy, to moving countries, battling self-doubt, earning respect inside an elite NRL squad, and calling his parents before his debut—Sam’s story is a blueprint for resilience.
They unpack:
The mindset shift that turned setbacks into fuel
What elite players like Fisher-Harris and Roger Tuivasa-Sheck do differently
How discipline formed the backbone of Sam’s career
The importance of supportive but demanding parenting
How to build habits that translate into greatness—on and off the field
Raw, honest and inspiring, this episode is a reminder that success is built in the shadows long before it’s seen in the spotlight—because in life, fatherhood, business and sport… everything counts.

In this powerful episode of Everything Counts, Jamie sits down with Mohammed Ali Ayad — a tradie turned tech founder whose unstoppable energy, discipline, and conviction have transformed a simple on-site frustration into one of Australia’s most exciting construction-tech startups, I Deliver.
Mo opens up about his chaotic beginnings, getting fired from factory jobs, discovering his hidden talents on-site, and eventually building a thriving construction business before risking it all to chase a vision far bigger than himself. From selling his home to fund the dream, to maintaining discipline through faith, to navigating the brutal early years of startup life — Mo’s story is raw, real, and ridiculously inspiring.
You’ll hear about:
How naivety, energy, and blind action became Mo’s greatest superpowers
The moment he realised construction needed an “Uber Eats for materials”
The sacrifices he made — financially, personally, emotionally — to build I Deliver
His deep reflections on discipline, faith, legacy, and staying grounded
The mindset required to push through failure, fear, and uncertainty
Why doing the things you don’t want to do is the real key to success
This episode is fuel for anyone who feels stuck, wants more from life, or needs a reminder that massive dreams require massive discipline.
Because in business, in fatherhood, in personal growth — everything counts.

In this powerful episode of the Everything Counts podcast, Jamie sits down with long-time friend and founder of Sweat Chill Exhale, Dave Ward — a man who went from partying every weekend and feeling trapped in the trades, to reshaping his life through fitness, breathwork, cold plunging, and ultimately the courage to start a business built on growth and purpose.
Dave opens up about the years he spent stuck in the cycle of carpentry, bills, family pressure, and self-doubt… and the moment he realised he needed to change. From winning an 800-person fitness challenge, to finding unexpected emotional breakthroughs in breathwork, to hating but embracing the ice bath that would eventually become part of his everyday routine — Dave shares the raw, real story behind his transformation.
He talks honestly about anxiety, depression, the relentless “head noise,” the risk of pouring his family’s savings into Sweat Chill Exhale, and the grind of 16-hour days during the early months of business. This episode goes deeper into fatherhood, self-talk, discipline, regret, and the pressure men feel to be strong while carrying everything on their shoulders.
From the family moments that ground him, to the battles he still faces 14 months into business, Dave’s story is a reminder that change is possible, discomfort is the path, and discipline is freedom. This one is real, relatable, and guaranteed to leave you fired up.

In the debut episode of the Everything Counts Podcast, Jamie sits down with long-time friend and business owner Matt Weeden for a raw and honest conversation about discipline, adversity and becoming a better man.
Matt opens up about losing his cousin and business partner Wade to motor neurone disease, the long decline of his father’s Parkinson’s, and navigating life as a dedicated father while running two growing businesses. Instead of collapsing under pressure, Matt built a mindset anchored in routine, small habits and refusing to quit — even when life hits hard.
Together, Jamie and Matt break down:
How grief and hardship can sharpen your perspective instead of breaking you
The monkey brain and why motivation is unreliable
The power of 1% habits and why every decision compounds
Balancing business, health and fatherhood without excuses
Why discipline is freedom — and how to build it daily
The importance of surrounding yourself with the right people
How men can lead from the front and become someone their kids are proud of
Plus, the episode finishes with the first-ever Everything Counts physical challenge — featuring smelling salts and an ultra-hot sauce showdown.
This isn’t a highlight reel. It’s real life, real pressure, and real growth.Because in fatherhood, business and health… everything counts.